UPLIFT: Unlocking the potential of immersive literary and film tourism in Europe

The ITRC is a participant and leading partner in the Erasmus+ project ‘Unlocking the potential of immersive literary and film tourism in Europe’. The project will run for two years (2024-2026) and is carried out in cooperation with companies and institutions in Ireland, Denmark, Lithuania and Slovenia. 

The main objective of the UPLIFT project is to promote digital solutions and innovation for the European film and literary tourism sector and develop skills for those who want to integrate immersive tourism practices and promote Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligence (AI) readiness for SME’s and VET educators. During the project’s lifetime, the project partners will develop innovative educational materials and hold workshops for tourism businesses to bridge the gap between theoretical knowledge and real-world application. 

Guðrún Þóra Gunnarsdóttir, director, and Vera Vilhjálmsdóttir, researcher, are the project managers on behalf of the ITRC.