Sustainable development is the leading theme in a long-term strategy, shaped for the Icelandic tourism industry, first published last October and now available in an English translation as Road Map for Tourism in Iceland.

On Monday October 5th, at 15:00, the Icelandic Tourism Research Centre, together with Statistics Iceland, gives a presentation of the making of the new Tourism Satellite Account during the period 2009-2013. The presentation will be delivered by Dr. Christi Frent in room 101 in Lögberg, the University of Iceland.

Dr. Cristi Frenţ, researcher at the Icelandic Tourism Research Centre, received the Best Paper Award at the fifth International Conference on Tourism (ICOT), held by the International Association for Tourism Policy (IATOUR) in London, June this year.

The Nordic Symposium in Tourism and Hospitality Research will be held October 1st-3rd. The symposium‘s theme is „Responsible tourism?“. Registration deadline is August 31st.

A new compilation of TSA for the period 2009-2013 produced by Statistics Iceland in collaboration with the ITRC confirms the boost of inbound tourism expenditure as well as domestic tourism expenditure.

Guest Lecture: Tourism innovation and its research and promotion activities in Slovenia. Tuesday June 9th at 13:00 in Askja, room 130

Árni Þór Sigurðsson the new Arctic ambassador of the Arctic Council, visited the Icelandic Tourism Research Centre on June 2nd.

A presentation on Augmented Reality will take place on June 5th from 13.30-15.30 in the University of Akureyri. AR is a technology that brings 3D and many more features to smart devices. AR provides an exciting opportunity for tourism companies in the near future.

The ITRC dissertation award for 2014 went to Willem Gerrit Tims and his dissertation entitled New Approaches for wilderness perception mapping: a case study from Vatnajökull National Park, Iceland. The award ceremony took place at the annual meeting of The Icelandic Travel Industry Association (SAF) on March 26th 2015 in Egilsstaðir.

The Icelandic Tourism Research Centre has launched a new webpage. All the material available on the former version is to be found in the new version.